3.4. COMMUNICATING ABOUT EABHES ACCREDITATION
An accurate and appropriate communication about EABHES Accreditation is fundamental for the smooth and effective management of the Accreditation at all times. EABHES recommends that schools coordinate and supervise communication at three levels: internal communication, public communication and communication with students.
Internal communication refers to the amount of information shared with the school’s faculty and staff regarding EABHES Accreditation. Implementing the Bologna Process and ECTS system in a school requires coordination and mutual support at all organizational levels. For this purpose, EABHES Accreditation Preparation Courses and this Handbook serve as tools to inform and educate all school’s staff members about the different aspects and processes of EABHES Accreditation, as well as of its principles, goals and framework.
Public communication refers to the information schools share with the general public through the school’s website, brochures, social media platforms, etc. At EABHES we believe that a consistent qualitative image and communication from all member schools has a highly positive impact for the member institutions we serve. In order to unify the message of member schools regarding EABHES Accreditation and to maintain a consistent qualitative image, we have created a Communication Charter with guidelines on communicating with the general public about EABHES Accreditation (please see Annex 7).
We remind all EABHES members that a correct and appropriate public communication of EABHES Accreditation is part of the required standards that new applicants and continuing schools shall meet in order to obtain and/or maintain EABHES Accreditation. To meet this requirement, schools shall include the EABHES logo and information in all public communications related to the accredited programme(s) and shall share such communications in a timely manner with EABHES.
In order to facilitate schools’ correct selection of information depending on the nature of the communication and the targeted audience, we distinguish between institutional communication and marketing communication. The content and the specifications of each type of communication depending on the medium (online, offline) can be found in the EABHES Communication Charter (please see Annex 7).
EABHES Members accept to be listed in the Accredited Programmes section of EABHES portal, which includes a link to each school website.
COMMUNICATION WITH STUDENTS
It is the schools’ responsibility to help students understand what EABHES Accreditation is, how it works and how they can benefit from studying in an EABHES accredited programme. For this purpose, EABHES has created a series of FAQ to answer the questions that students are generally more concerned about, and to help them better understand the implications and benefits of EABHES Accreditation.
These FAQ are available at the Students section of EABHES website. It is at the school’s discretion to decide how and when to share this content with the students, but we highly recommend to make them available for the students as a resource they can utilize when accreditation related questions come up. The FAQ can also be used for recruitment purposes and can be posted on the school’s website. The FAQ cover the following contents: